Brand Agents - Creating Power Impressions with Your Logo

Eco-friendly/Cost Effective – BAGS

Source:  2013 ASI Global Advertising Specialties Impressions Study (V.4):

Very Impressionable: Bags made the highest number of marketing “impressions” over their lifespan, nearly 6,000 total impressions, more than any other promotional product.In addition, this was nearly twice the number for writing instruments or caps, and nearly 3 times number of impressions made by shirts.

Staying Power: Even more remarkable, bags were kept a long time, nearly 7 months. User-Friendly: 83% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.

Total Recall: 86% of recipients said they could clearly identify the advertiser who gave them the bag and 53% said they now had a “more favorable” impression of the advertiser.

Best of all, 43% reported a greater likelihood of doing business with the advertiser after receiving the bag!

Highly Cost Effective: The overall “cost-per-impression” for bags averages only 1/10th of a cent. That’s less expensive than traditional media such as prime time TV (1.8 cents), national magazines (1.8 cents) or newspapers (7/10th of a cent).

All of this points to something we’ve known all along: that bags are functional, mobile and valuable — making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and greater exposure and impact for their message.

Thanks to BagMakers Inc. for sharing this valuable information!

Brand Agents can help you brand your logo in 2015 with BAGS!!  Contact us today to see how.